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The CRT-550 exam covers a wide range of topics including Marketing Cloud architecture, email marketing, mobile marketing, social media advertising, and data management. CRT-550 exam is designed to test a candidate's knowledge of Marketing Cloud best practices, as well as their ability to implement and manage Marketing Cloud solutions. CRT-550 Exam consists of 60 multiple-choice questions, which must be completed within 105 minutes. Candidates must score at least 68% to pass the exam.
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Salesforce Preparing for your Salesforce Certified Marketing Cloud Consultant Exam Sample Questions (Q20-Q25):
NEW QUESTION # 20
Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed on their Enhanced FTP, but there is not a consistent time or naming convention for the file.
In which two ways should they set up their automation to import the data from the file on a nightly bais? (Choose 2 answers)
Answer: C,D
NEW QUESTION # 21
A customer wants to set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud. They are currently in the process of hiring a full-time developer but want an implementation in place for the developer to maintain.
What should the customer have in place to ensure this solution can be implemented?
Answer: A
Explanation:
Comprehensive and Detailed Explanation:
The correct answer is C - An external system to receive and confirm callback and subscriptions.
* Marketing Cloud's Transactional Messaging API supports Event Notification Service (ENS), where an external endpoint (callback URL) can subscribe to event notifications like "Not Sent."
* You need an external system capable of receiving real-time POST messages (JSON format) from Marketing Cloud and sending 2xx HTTP status responses to confirm receipt.
# Why others are wrong:
* A: There is no "Not Sent Notification activity" inside Transactional Journeys - it's API-based event notifications.
* B and D: Datorama and Interaction Studio are analytics and personalization tools, not real-time event handling systems.
Exact Extract from Salesforce Official Documentation:
Salesforce Help - Transactional Messaging Event Notification Service:
"An external system must be configured to subscribe to notifications and must be capable of responding to callbacks with an HTTP 2xx status. Event types include Sent, Delivered, Not Sent, etc." (Source: https://help.salesforce.com/s/articleView?id=sf.mc-transactional-api-event-notifications.htm)
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NEW QUESTION # 22
Northern Trail Outfitters and its subsidiaries use Sales Cloud and marketing Cloud to send customers frequent email communications of new products and updates on their portfolios. They have noticed the messages and branding being sent varies greatly and would like to create a better customer experience.
What extension product should be considered to unify the messaging and branding of these communications while still allowing personalization and timing of campaigns?
Answer: B
Explanation:
Explanation
To unify the messaging and branding of communications while still allowing personalization and timing of campaigns, Northern Trail Outfitters and its subsidiaries should useDistributedMarketing. Distributed Marketing is a tool that allows marketers to create consistent and compliant messages in Marketing Cloud and distribute them to Sales Cloud or Service Cloud users for sending. Distributed Marketing allows Sales Cloud or Service Cloud users to personalize and schedule messages based on their customer interactions and preferences.
References:https://help.salesforce.com/s/articleView?id=sf.mc_dm_distributed_marketing.htm&type=5
NEW QUESTION # 23
An analytics team wants to get hourly updates on email metrics (send, open, click) to provide timely next best actions to the sales team.
What method should the team use?
Answer: D
Explanation:
Data Views are system tables in Marketing Cloud that update in near real-time and provide detailed email tracking information such as sends, opens, clicks, bounces, and unsubscribes. They are ideal for custom queries and reports with an hourly refresh frequency through Automation Studio.
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Exact Extracts from Salesforce Documentation:
Source: Salesforce Help - Data Views
# "Data Views are system-generated tables that provide event-level data for sends, opens, clicks, bounces, and more, updated near real-time." Source: Salesforce Help - Automation Studio Query Activities
# "Data Views can be queried every hour through Automation Studio for up-to-date reporting."
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NEW QUESTION # 24
Northern Trail Outfitters (NTO) wants to use Marketing Cloud to solicit customer service feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in Service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.
What approach would a consultant recommend?
Answer: B
NEW QUESTION # 25
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